SportLab is
innovation victory data growth passion
We improve the efficiency of
sports clubs and federations through the implementation of modern IT solutions
Website
Integrations
Personal Account
Mobile App
Russian Premier League
The league’s information portal: advanced statistics, club profiles, mobile app. 10+ years of partnership.
Website
Integrations
Personal Account
Mobile App
Access Control System
A cloud-based service that brings parking management into the digital age: digital passes instead of paper permits and automated access control for employees and visitors.
Website
Shop
Integrations
Personal Account
Loyalty Program
FC “Akron”
A family of websites, integration with Yandex Afisha, launch of a loyalty program and fan account.
Website
Shop
Integrations
Personal Account
Ticketing System
Loyalty Program
FC “Krylia Sovetov”
Fan ecosystem: website, shop, personal account, loyalty program, Fan ID. 150,000 visitors per month.
Website
Integrations
Competition Management
Moscow Football Federation
A platform for 100,000+ players: match, statistics and schedule management. 200,000 visitors per month.
Website
Integrations
Competition Management
Moscow Hockey Federation
A full-cycle competition management platform: calendar, matches, clubs, rosters, match reports, standings, broadcasts.
Website
Shop
Integrations
FC “Saturn”
A modern club website: new design, improved statistics and an online store.
Solutions
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Website, Sports Content & Statistics Management System
A universal CMS platform combining news, media, statistics, rosters, partners and events. Integrates with ticketing, the shop, and CRM. -
Loyalty & Fan Engagement System
A loyalty program with points, tiers, tasks, partner promotions, and a CDP fan profile. Integrates with ticketing and merchandise. -
Single Sign-On (SSO) Service
Lets users log in to all of an organization’s digital resources (website, shop, ticketing, loyalty) with one account. Simplifies data collection and improves conversion. -
Fan Audience Monetization System
Personal account, partner tasks, bonuses, experience marketplaces, subscriptions, advertising, and integrations with brands and bookmakers. Turns fan attention into revenue. -
Online Store with Personalization Module
An e-commerce platform with a bonus system, pre-orders, and integration with the loyalty program and CRM. -
Ticketing System with Fan ID and Personal Account
Online sales of tickets and season passes with Fan ID support, QR codes, and multichannel payment. Single sign-on and CRM integration. External integrations with Yandex and Infotech. -
Analytics & CDP (Customer Data Platform) System
A unified user profile, interaction data collection, predictive analytics, audience segmentation, and marketing automation. -
Accreditation & Pass Management System
Electronic accreditation for participants, media and staff with QR codes, flexible access rights, and attendance analytics. -
Academy & School Management System
Tracking of athletes, coaches, schedules, achievements, statistics and analytics. Integrates with the club’s main website.
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Match & Statistics Management System
Full-cycle competition management: calendar, rosters, match reports, standings, analytics and reporting. Integrates with the website and mobile apps. -
Website, Sports Content & Statistics Management System
A universal CMS platform combining news, media, statistics, rosters, partners and events. Integrates with ticketing, the shop, and CRM. -
Loyalty & Fan Engagement System
A loyalty program with points, tiers, tasks, partner promotions, and a CDP fan profile. Integrates with ticketing and merchandise. -
Single Sign-On (SSO) Service
Lets users log in to all of an organization’s digital resources (website, shop, ticketing, loyalty) with one account. Simplifies data collection and improves conversion. -
Fan Audience Monetization System
Personal account, partner tasks, bonuses, experience marketplaces, subscriptions, advertising, and integrations with brands and bookmakers. Turns fan attention into revenue. -
Analytics & CDP (Customer Data Platform) System
A unified user profile, interaction data collection, predictive analytics, audience segmentation, and marketing automation. -
Accreditation & Pass Management System
Electronic accreditation for participants, media and staff with QR codes, flexible access rights, and attendance analytics.
Services
Web & Digital Platforms for Sport
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
Mobile Apps & Interfaces
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
Automation & Integrations
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
Monetization Concepts & Digital Products
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
Ongoing Support & Maintenance
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
Digital Marketing for Sport
We develop applications (iOS / Android), cross-platform solutions, and mini-apps (VK, Telegram). We build convenient UX for ticketing, loyalty, and statistics.
We build digital solutions that turn a passion for sport into measurable results
Daniil Muravets
CEO
More than ten years ago we took our first step into the sports industry — building the website for the Russian Premier League — and we have remained a trusted partner of the country’s top football league ever since.
Over the years we have grown from football-only projects into a multidisciplinary sports IT company: we’ve delivered dozens of solutions for clubs and federations, opened an office in Dubai, and entered the international market.
- 23+
- years building IT products
- 10+
- years of experience working with the largest sports organizations
- 35+
- highly qualified specialists on staff
- 1000+
- digital projects delivered